Hero Locksmith Partners with MarketKeep
At Hero Locksmith our goal is to always be there when Sarasota residents need reliable, fast and professional locksmith services. In today’s mobile-first world that means being there when customers need to find you at the exact moment they are searching.
That is why we have partnered with MarketKeep, a digital marketing agency in Towson, MD that specializes in Local SEO for service-based businesses including locksmiths. In just one week, that partnership led to a dramatic improvement in our online visibility and more importantly helping connect us with our customers who needed our services right away.
The Challenge: Standing Out in a Competitive Locksmith Market
Locksmith services are highly competitive in Sarasota, especially for emergency and mobile searches. When someone is locked out of their home or car, they don’t scroll endlessly, they call one of the first businesses they see.
Before working with MarketKeep, Hero Locksmith faced challenges that many local service businesses experience:
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Limited visibility for high-intent locksmith searches
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Inconsistent rankings across Google Search and Google Maps
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A website that wasn’t fully aligned with how customers actually search for locksmith services
We knew that improving our local SEO presence would be key to long-term growth.
Why We Went With MarketKeep
MarketKeep stood out because they don’t offer generic SEO packages. Instead, they focus on industry-specific SEO strategies, including a dedicated approach for locksmith businesses.
Their team understands how customers search for locksmith services and how Google evaluates local businesses. You can learn more about their approach here:
From the start, MarketKeep focused on building a strategy that aligned with Hero Locksmith’s actual services, service area, and customer intent.
A Keyword Strategy Built for Locksmiths
MarketKeep implemented a targeted local SEO strategy that included:
Google Business Profile Optimization
Our Google Business Profile was fully optimized to clearly communicate:
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Who we serve
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What locksmith services we offer
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Where we provide those services
This included proper category selection, keyword optimization, and ongoing profile activity to improve visibility in the Google Map Pack.
Keyword Strategy Built for Locksmiths
Rather than guessing, MarketKeep focused on SEO keywords specifically relevant to locksmith services, including emergency, residential, commercial, and automotive searches.
They identified which keywords customers actually use when searching for locksmith services and mapped them strategically across our website and local listings. If you’re curious, MarketKeep has published a helpful resource outlining many of these search terms:
MarketKeep’s Top SEO Keywords for Locksmiths
Website Structure & On-Page SEO
MarketKeep also ensured our website clearly reflected our services with dedicated pages for:
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Residential locksmith services
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Commercial locksmith services
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Automotive locksmith services
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Emergency locksmith support
This structure helps both searche engines and customers understand exactly what Hero Locksmith offers.
The End-Result
Within just 7 days, Hero Locksmith saw measurable improvements in organic search performance:
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864% increase in weekly organic clicks
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135 clicks from Google Search (up from 14)
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8,250+ search impressions
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Average ranking position of 4.6
These results were tracked directly through Google Search Console and reflect real visibility improvements. To learn more about the project check out the completed case study on MarketKeep’s website. 864% Increase in Organic Clicks in Just 7 Days
